The best virtual webinar platform, like Dreamcast, has grown in popularity as a powerful tool for advertising businesses and generating leads and conversions. This is possibly why marketers all over the world have begun to host virtual webinars of various sorts to advertise their firms.
But what makes online webinars so successful? One of the key reasons that webinars are beneficial to businesses is because they are both instructive and focused.
Only people who are genuinely enthusiastic about webinars attend them, and they are more engaging and informative as a result of their participatory aspect.
That’s not all, though. Webinars are also beneficial because they allow one to add a range of graphics and communicate their content more effectively.
Let’s try to grasp the numerous forms of webinars that one can employ for their business now that it has been known why they’re useful.
Each sort of webinar has a distinct function and can assist businesses in achieving several objectives. Let’s get started.
TYPES OF WEBINARS
Here are some of the most common webinar types users can host to expand their brand and influence.
1. WEBINARS ON E-LEARNING
The eLearning webinar is one of the most prevalent forms of webinars. The purpose of these webinars is to cover instructional topics.
As a result, they are popular among influencers and educational professionals interested in pursuing eLearning.
The best thing about eLearning webinars is that they are available both live and on-demand. Students will be able to study from the webinars whenever they desire with the assistance of the best virtual webinar platform, like Dreamcast.
2. WEBINARS FOR EMPLOYEE TRAINING
Online event services have also become popular among businesses. In fact, about a quarter of businesses hold at least one webinar per week.
One of the key reasons is that 98 percent of respondents believe videos are useful for teaching staff more quickly and effectively.
That’s not all, though. One of the most significant advantages of webinars is that they are an excellent tool for firms to train geographically distributed staff.
3. WEBINARS ON THOUGHT LEADERSHIP
Webinars are also an excellent method to position oneself as an industry thought leader. This type of webinar allows individuals to show off their skills and abilities to the target audience.
These types of webinars can assist employees in the following ways:
- Make a name for themselves as an industry leader.
- Produce high-quality, well-targeted leads (new audience)
- Make new acquaintances
Thought leadership webinars often cover all aspects of a sector, including the most recent trends and advances.
The greatest aspect is that one can make these webinars for beginners, intermediates, and advanced audiences.
4. WEBINARS WITH PRODUCT DEMONSTRATIONS
It’s critical to promote a new product or service while it’s being launched to generate buzz.
A product demo webinar is one of the most effective ways to do so.
Because webinars are usually long and interesting. As a result, one will have plenty of time to not only present the product but also to thoroughly explain all of its characteristics.
5. WEBINARS FOR LEAD NURTURING
After using webinars to generate leads for the company, the professional will need to nurture those prospects to move them further down the funnel.
Webinars can also assist businesses in the lead nurturing process. These webinars are designed precisely to keep potential leads engaged.
As a result, one should just include high-level information here because leads are already familiar with the brand.
6. WEBINARS ON CUSTOMERS’ ON-BOARDING
One of the most crucial elements in the brand-customer relationship is customer onboarding since this is the customer’s first engagement with the brand after purchasing its product or service.
This is the first interaction in the relationship, and it sets the tone for the rest of it. As a result, it’s critical that companies perfect the customer onboarding process.
While live chat assistance or a phone call are both viable options, when it comes to customer onboarding, nothing matches a webinar.
7. WEBINARS ON NEW FEATURES
One might introduce a new feature for their product or service every now and then. While writing a blog article or making a video about it is fantastic, a webinar can also help reach out.
A webinar is typically lengthier, and it lets individuals discuss all of their product’s current developments.
8. WEBINARS ON CORPORATE COMMUNICATION
Webinars can also be used in business communications. Businesses utilize these types of webinars to connect with their employees rather than to advertise their products or services.
These virtual events solution formats are particularly useful for firms with an internationally dispersed workforce. They make it simple for businesses to communicate with their distant workers.
9. WEBINARS ON DEMAND
Customers may be pressed for time which might cause them to not pay proper attention hence, the majority of live webinars are one-time events. As a result, readers might not be able to refer to it again. On-demand webinars are an excellent alternative in this case. They may imitate a live webinar experience anytime the audience requests it.
10. WEBINARS WITH PANELLIST
Another form of the webinar that one can host is a panelist discussion. As the name implies, companies can have a panel of industry experts address a specific topic about a particular sector during these webinars.
A moderator is usually present throughout these sessions. The goal is to position one’s company as one that consistently offers such educational activities.
11. WEBINARS ON BRANDING
The major purpose of these webinars is to promote a brand as an industry leader.
The fact that these webinars’ materials are fully branded is a crucial differentiation. As a result, the brand’s logo will be prominently displayed in both the webinar materials and the virtual room.
CONCLUSION
Webinars are an excellent approach to raising brand awareness and generating leads. Different sorts of webinars can be used to reach out to different target audiences and acquire contact information. One might hold eLearning webinars to educate new topics in their field. Employee training webinars, on the other hand, can be used to up-skill distant teams. Businesses may also use webinars to nurture prospects, demonstrate products, and establish the company as a thought leader.
