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The Importance of Mobile Apps in the Travel and Tourism Industry

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These days almost every business is developing mobile applications. Effective digital transformation helps businesses to streamline their operations, improve their revenue sources, and provide a better customer experience. For this reason, the travel & tourism industry is also witnessing drastic change with travel app development.

According to a report published by Travelport Digital, in 2018 around 80% of tourists and travellers used a travel mobile app to plan their journeys and trips. Thus, you might be getting an idea about the potential of digitalization in this industry. In this blog, we are going to discuss the importance of mobile apps in the travel & tourism industry.

Before we discuss the importance of mobile apps, let’s take a quick look at the travel app development industry; 

Travel App Industry Market Overview  

  • In 2020, it was estimated that the global online travelling industry had a worth of $354.2 billion 
  • This market value is predicted to touch a whopping $1,835.6 billion by the year 2031 
  • This market is dominated by the age group of 32-43. They hold a market share of 33.6% in 2020 
  • The Asian travelling market is the largest online travel market 
  • Booking.com was the most used travel app in the world in 2021 
  • Approximately 80% of tourists and travellers depend on a smartphone app, according to a report published by the Travelport Digital

What Exactly is a Travel App? 

Today, travelling & tourism businesses heavily rely on travel apps to help their customers plan trips, research destinations, discover flights & hotels, etc. Furthermore, these apps make the travelling experience much more convenient, easier, informative, and faster than the traditional means. For this reason, many businesses often collaborate with a leading travel app development company to develop world-class travel mobile apps. 

The Importance of Mobile Apps in the Travel & Tourism Industry

Travellers and tourists have to plan on multiple things when they are planning to a new destination. Thus, a mobile app can help them to figure out things like hotel booking, location research, itinerary management, and more. Hiring a mobile app development company will provide you with the following benefits; 

Improvement in Customer Support 

Customers prefer businesses that give them a smooth digital experience and superior customer support. Moreover, they want to access travel services from their mobile devices. The old days of spending hours in discussions with business representatives are slowly fading away. Thus, developing a mobile app for your travel business can ensure better customer support and experience. 

By investing in travel app development, you can provide online services for ticket booking, hotel booking, transportation guides, itinerary guidance, and more. 

Elimination of Paperwork 

Travelling to a new destination requires carrying a lot of documents. Thus, a digital solution is necessary to decrease the need for documentation. You can digitalize a lot of processes to remove the need for paperwork. In fact, your app can manage tickets and travel documents to ease travellers from carrying piles of paperwork. Thus, this could be a great selling point for travel companies who want to make the travelling experience more fulfilling. 

Improvement in Customer Engagement 

Building a travel website is a good idea for your business. However, it might not be possible to engage your customers for a longer period of time. Developing a dedicated travel mobile app gives you better opportunities to market your services and engage the customers. 

It is possible to send push notifications and personalized offers to your customers when you have a travel mobile app. In fact, you can engage your customers with constant deals and offers. This can automatically increase your conversion and customer retention rates. You just need to have the right travel app development company by your side. 

Improvement in Personalized Services 

Customers love it when businesses are able to give personal attention to their individual needs. Thus, travel companies heavily rely on travel mobile apps to personalize the user experience for their customers. In fact, these apps help them to learn from user preferences and habits. 

This customer information is a goldmine for travel businesses to completely personalize the user experience of their offerings. Furthermore, businesses will be able to fulfil personal experiences with fully personalized services. This is very important for business growth and improving the customer base. 

Increase Customer Loyalty 

The majority of the businesses are implementing digital transformation services in their day-to-day operations. In fact, they are able to improve their online presence and branding opportunities with a mobile app. Moreover, a travel mobile app has more impact on customers than a website. 

Investing in a top mobile app development company in Dubai can greatly help you to deliver a top-notch experience to the customers. Moreover, having cutting-edge technologies help businesses to leave a better impression on their customers. Ultimately, users love businesses that work with innovative technologies to improve the user experience. 

Helps in Attracting Investors 

Every business requires investors to grow its operations and market presence. Moreover, businesses with robust technologies have more potential for growth and customer fulfilment. Thus, investors are also interested in investing in businesses that adopt the latest technologies. 

It is highly advisable to develop a mobile app for your travel business if you want to attract more investors to raise funds for your business. Furthermore, you can also hire a travel app development company to develop the MVP of your mobile app and attract more investors. 

Summing Up 

If you are finally convinced to develop your mobile app for your travel business, then you should consider collaborating with the leading mobile app development company. MobileCoderz has an expert team of developers that can transform your creative idea into an effective reality. 

About the Author

Emra Winter is a seasoned travel app developer at MobileCoderz, a top mobile app development company in Dubai. Over the years, she and her team have developed many travel mobile apps for dozens of clients. Lastly, apart from her professional life, she takes a keen interest in horse riding and playing with her dogs. 

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